Cookie Policy

Effective Date: August 11, 2026 · Last Updated: August 11, 2026

1. Introduction

Welcome to EverQuest Life ("we," "our," or "us"). We use cookies and similar tracking technologies on our website at www.everquestlife.com (the "Website") to enable core functionality, improve your shopping experience, understand how visitors use our Website, and support our marketing activities.

This Cookie Policy explains what cookies are, how we use them, the third-party services that may use cookies or similar technologies on our Website, and your choices regarding these technologies.

By using our Website, you acknowledge the use of cookies as described in this Cookie Policy. Where required by applicable law, we will request your consent before placing non-essential cookies or similar tracking technologies on your device. You may withdraw or change your cookie preferences at any time using the available cookie controls or the options described below.

2. What Are Cookies?

Cookies are small text files placed on your computer, tablet, mobile phone, or other device when you visit a website. They allow a website to recognize your device, remember certain information about your visit, maintain your preferences, support functionality, and help website operators understand how visitors interact with the site.

Cookies may be set by us ("first-party cookies") or by third-party service providers ("third-party cookies").

We may also use technologies similar to cookies, including pixels, tags, scripts, and other tracking technologies, for analytics, advertising, and functionality purposes.

3. Types of Cookies We Use

We may use the following categories of cookies and similar technologies:

Essential / Strictly Necessary Cookies: These are necessary for the Website to function properly. They may support features such as shopping cart functionality, checkout, payment processing, security, fraud prevention, and maintaining your session. These technologies generally cannot be disabled through our cookie controls without affecting core Website functionality.
Functionality Cookies: These technologies allow us to remember choices and preferences you make while using our Website and may improve your overall shopping experience.
Analytics & Performance Cookies: These technologies help us understand how visitors use our Website, including which pages are visited, how visitors navigate the Website, and how our Website performs. We use Google Analytics for these purposes.
Marketing & Advertising Cookies: These technologies may be used to understand interactions with our marketing, measure campaign performance, and help us deliver or evaluate more relevant advertising. We may use Meta Pixel (Facebook Pixel) and Klaviyo for marketing and advertising-related purposes.
Session Cookies: These are temporary technologies that generally expire when you close your browser or when your session ends.
Persistent Cookies: These remain on your device for a defined period or until they expire or are deleted by you.

4. First-Party Cookies We Set

Because EverQuest Life operates on the Shopify platform, Shopify and its related services may place cookies or similar technologies on your device to support Website functionality.

The specific cookies used on our Website may change depending on the Shopify features, apps, payment methods, and other services enabled on the Website. Accordingly, the following categories describe the primary purposes of first-party and platform-related cookies rather than representing an exhaustive list of every cookie that may be present at any particular time.

Cookie / Technology	Purpose	Type	Duration
Shopify cookies and related technologies	Website functionality, shopping cart, checkout, session management, and security	Essential	Varies
Cart-related cookies	Store and maintain shopping cart information	Essential	Varies
Session-related cookies	Maintain your session and Website functionality	Essential	Session / varies
Consent-related cookies	Remember cookie or privacy preferences where applicable	Functionality	Varies
Shopify analytics-related technologies	Help measure Website activity and performance	Analytics	Varies

Cookie names, purposes, and retention periods may change as Shopify updates its platform or as we add, remove, or modify Website features.

5. Third-Party Cookies and Tracking Technologies

We use certain third-party services that may place cookies or use similar tracking technologies when you visit or interact with our Website.

5a. Google Analytics

We use Google Analytics, a web analytics service provided by Google, to help us understand how visitors interact with our Website and improve the shopping experience.

Google Analytics may collect information such as:

Pages visited and time spent on pages;
Referring websites or search engines;
Browser type and device type;
Operating system;
General geographic information, such as country or region;
How visitors navigate and interact with the Website; and
Information about Website usage and performance.

Google Analytics may use cookies such as _ga and related Google Analytics cookies. The specific cookies and their duration may vary depending on the Google Analytics configuration and Google's services.

For more information about how Google uses information from websites and applications that use its services, please review Google's policies regarding its advertising and analytics technologies.

You may also manage Google-related tracking and advertising preferences through Google's available privacy and advertising controls.

5b. Meta Pixel / Facebook Pixel

We may use the Meta Pixel (Facebook Pixel) to understand how visitors interact with our Website and to measure the effectiveness of our marketing and advertising campaigns.

The Meta Pixel may help us understand activities such as:

Visits to our Website;
Product views;
Shopping cart activity;
Purchases and other Website events;
Interactions with advertisements; and
The effectiveness of our marketing campaigns.

Meta may use cookies and similar technologies to collect or receive information from our Website and use that information for measurement, analytics, advertising, and other purposes according to its applicable policies.

You can manage certain advertising preferences through Meta's available privacy and advertising controls.

5c. Klaviyo

We use Klaviyo for marketing communications and related customer engagement activities. Klaviyo may use cookies, pixels, or similar technologies to help us understand Website interactions, measure marketing campaign performance, and provide relevant communications.

Depending on your interactions with our Website and marketing communications, Klaviyo may collect information such as:

Website visits and interactions;
Products viewed or purchased;
Email engagement;
Marketing campaign interactions; and
Information used to measure and improve our communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing communications.

5d. Shopify

Our Website is hosted and operated using Shopify. Shopify and its related services may use cookies and similar technologies to provide Website functionality, process checkout and payments, help prevent fraud, maintain security, and support analytics and other Website functions.

For more information about Shopify's use of cookies and similar technologies, please review Shopify's applicable privacy and cookie information.

6. How We Use Cookie Data

We may use information collected through cookies and similar technologies to:

Operate and maintain our Website;
Provide shopping cart and checkout functionality;
Process orders and payments;
Maintain Website security and help detect or prevent fraud;
Remember preferences and Website settings;
Understand how visitors use and interact with our Website;
Analyze Website traffic and performance;
Improve our products, services, Website, and shopping experience;
Measure the effectiveness of our marketing campaigns;
Understand interactions with our advertisements;
Support marketing and customer communications;
Deliver or evaluate relevant advertising where permitted; and
Comply with applicable legal and regulatory requirements.

We do not sell cookie data to third parties for monetary consideration.

However, certain uses of cookies or similar technologies for advertising or cross-context behavioral advertising may be considered "sharing" or other regulated processing under certain privacy laws. Where applicable, we provide the rights and choices required by those laws.

Information processed by third-party services such as Google, Meta, Klaviyo, and Shopify is subject to their respective privacy policies and terms.

7. Managing Cookies — Your Choices

You may have several options for managing cookies and similar tracking technologies.

Browser Settings

You can block, restrict, or delete cookies through the settings of your web browser, including Google Chrome, Mozilla Firefox, Apple Safari, or Microsoft Edge.

Please be aware that disabling or blocking essential cookies may affect Website functionality and may prevent you from adding products to your shopping cart, completing checkout, or using certain features.

Cookie Preferences

Where applicable, you may manage non-essential cookie preferences through the cookie consent or privacy controls provided on our Website.

Google Analytics

You may use Google's available privacy controls or browser tools to manage certain Google Analytics tracking.

Meta Advertising

You may manage certain advertising preferences through Meta's available privacy and advertising controls.

Marketing Communications

You may unsubscribe from Klaviyo-powered marketing emails by clicking the unsubscribe link contained in the applicable email.

8. California Residents — CCPA / CPRA

If you are a California resident, you may have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), subject to applicable exceptions and limitations.

Depending on the circumstances, these rights may include:

The right to know about personal information we collect, use, or disclose;
The right to request deletion of certain personal information;
The right to correct inaccurate personal information;
The right to opt out of the sale or sharing of personal information, where applicable;
The right to limit certain uses or disclosures of sensitive personal information, where applicable; and
The right not to receive discriminatory treatment for exercising applicable privacy rights.

Certain advertising and marketing cookies or similar tracking technologies may constitute "sharing" of personal information under California law.

If you wish to submit a privacy request or exercise an applicable right, contact us at:

Email: support@everquestlife.com

We will process qualifying requests in accordance with applicable law.

9. Do Not Track

Some web browsers offer a "Do Not Track" ("DNT") setting that sends a signal to websites regarding a user's tracking preferences.

Because there is currently no universally accepted technical standard for responding to DNT signals, our Website may not respond to DNT signals in all circumstances.

You can instead use the cookie controls, browser settings, and other opt-out mechanisms described in this Cookie Policy to manage cookies and similar tracking technologies.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our Website, technologies, third-party services, business practices, or applicable laws and regulations.

When we make material changes, we will update the Last Updated date at the top of this Cookie Policy. We encourage you to review this page periodically to stay informed about how we use cookies and similar technologies.

11. Contact Us

If you have questions about this Cookie Policy or our use of cookies and similar tracking technologies, please contact us at:

EverQuest Life

Address:
4918 Seashell Lane
Garland, TX 75043
United States of America